Yingke Brand Management & Licensing

BRAND MANAGEMENT

• Brand Acquisition
• Brand Extension
• Brand Positioning
• Brand & Consumer Research
• Strategy & Planning
• New Territory Development
• Corporate Venturing
• Deal Negotiation
• Marketing

Brand Licensing

• Global Licensing Strategy Development
• Licensee/ Brand Identification
• Contract Negotiation & Administration
• Royalty Tracking & Administration
• Creative Design, Product management & Approvals
• Product Category & License Management

Franchising

• Franchise Strategy Development
• Franchise Feasibility Studies
• Franchise Operations and Training System Creation
• Franchisee Assessment and Recruitment
• Management and Audit of Franchisees
• Franchise Brokerage
• Franchise Guideline Handbook

Intellectual Property Protection

• Trademarks
• Copyright
• Patents
• Anti-counterfeiting
• Data Protection & Privacy
• Domain names
• IP Disputes & Enforcement
• IP Licensing & Exploitation

Retail & Distribution

• Retail Strategy Planning
• Distribution of  Products In Modern & Traditional Trade
• Retail Market Research & Analysis
• Import & Export Coordination
• Visual Merchandising & Category Management
• Direct Marketing Program Development